Essential Writing Skills for Communications Practitioners
Duration: 1 Day
Ideal Class Size: 6 – 8 persons
Outline: Full day workshop of lecture and exercises
Full day workshop of lecture and exercises to hone the writing skills of communications professionals. The workshop will cover different types of writing needed for different purposes – preparation of press releases versus press advisories, talking points, and opening remarks for press conferences/speeches as well as drafting answers to FAQs.
Strategic Communications and the Role of Communications Practitioners
Duration: 1 Day
Ideal Class Size: 6 - 8 persons
Outline: Full day lecture and exercises
Full day lecture and exercises for participants to develop a template or checklist for most media situations that can be used subsequently as a checklist to ensure consistency and more efficient sharing of information. Essential communications tools such as briefing documents, development of key messages, talking points, FAQs – necessary preparation vital for every Communications department.
Organising a Crisis Press Conference
Duration: 1 Day
Ideal Class Size: 6 - 8 persons
Outline: Full Day lecture and exercises
This workshop will be a practical session where participants will be taught 'tactics' in organising and managing press conferences through a crisis scenario, with hands-on experience so that they can better coach their senior management.
Rising Above a Crisis - Essential Crisis Communications Skills For Communications Practitioners
Duration: 2 Days
Ideal Class Size: 8 - 12 persons
Outline
- Half day lecture
- Half day development of the crisis communications strategy
- Half day preparation of FAQs & press release
- Half day mock press conference
A highly intensive, practical and hands-on workshop for all communications professionals. The lecture session will cover the fundamentals of communicating and the role of the communications practitioners in a crisis. Participants will hone their skills in the areas of identifying key issues, stakeholder analysis, assessing ground sentiment, developing a crisis communications strategy and key messages. They will, through the mock scenarios, be tested in preparing FAQs, press releases and press conference statements, and experience what it will be like to be in the hot seat themselves in a crisis press conference. This practical workshop will give participants a real-time hands-on experience of just what is required of them as a Communications specialist to prepare for a crisis, and what they need to do during and after the crisis.
