Engaging the media, be it through a press conference, round-table discussion or a doorstop interview may appear tactical in approach but is part of a strategic intent that has, more now than ever, a direct bearing on your stake in the game.
The best long term media strategy can be thwarted by an ill-organised and sloppily executed press conference, especially in a crisis. You may not be able to avoid facing a “firing squad” but how can you prevent escalation of the problem?
We'll raise your organisation's awareness of the broader considerations to constructive media engagement and help your key decision makers develop a strategic collective response when faced with different media opportunities.
Be it a formal interview on BBC's Hard Talk, a door-stop interview with Reuters or chairing and fronting a press conference, our programmes force your team to consider this – you may have deflected every question in a media interview with poise and panache but did you ultimately get your message across?
